While this logo is still in progress, various aspects will remain the same. The client is an online retailer of SUN Oracle hardware who wanted to emphasize their fast shipping and high customer satisfaction rates.
All logos begin first through a process of discussing client ideas and general features of the company or service. Once I have a good grasp of both what they're looking for and what might best represent the company, I then draft a few sketches to start some visuals and generate a better idea of what I'm envisioning. From here, there are rounds of edits until I can deliver a polished logo ready for the market.
Established in 2008, Mockingbird Books is a primarily children's bookstore in the Green Lake neighborhood of Seattle, WA. I was asked to draw up some plans for the store's logo and to the left is the resulting image.
The font choice for this logo plays an important role - this typeface comes from a family of fonts rooted in illustrated manuscripts. As such, it was the perfect choice for a store filled with illustrated children's books.